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See how Scottish entrepreneurs turned overwhelm into momentum with Frankie Grit.
Isabel’s Story: From Near Closure to Record Growth
“I was a sole trader whose business was on its knees.”
Before Working With Frankie
Isabel Lockhart runs Legacy Celebrant, creating unforgettable ceremonies for life’s milestones. But by March 2024, her business was on the brink of closing. Income wasn’t covering the bills, confidence had taken a hit, and she was actively looking for employment just to survive.
She had passion and purpose - but no strategy, no clear journey, and no focus on key business metrics.
She lacked:
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A clear customer journey
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Focus on the right business numbers
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Structured pricing and profitability
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Consistent customer acquisition
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Targeting of higher-value services
She wanted her business to thrive, but couldn’t see a way forward.
What We Worked On
On her first discovery call, Frankie gave Isabel the tough-love honesty she needed:
“If your business is failing, then it’s your fault. But you can fix it.”
Together, they built a plan that replaced panic with strategy:
Mapped out the full business journey
Reviewed her pricing and profitability
Introduced targeted actions to drive engagement and bookings
Put accountability in place so progress could be measured
Focused on higher-value ceremonies rather than low-margin work
Frankie provided the knowledge, structure, and ongoing accountability Isabel needed to run her business like a professional.
He even backed it with a refund guarantee if no financial improvement happened within 3 months.
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Results (6-9 Months)
The turnaround has been dramatic:
Ceremonies Delivered:
2023: 13 ceremonies
2024: 26 ceremonies (double the previous year)
2025 so far: 41 ceremonies booked - with more coming
2026-2029: 30 ceremonies already in the diary
Profit & Growth:
By focusing on metrics, refining pricing, and targeting higher-value bookings, Isabel made her first-ever annual profit in 2024 and she’s on track to more than double that profit in 2025.
A complete transformation from survival mode to predictable, scalable growth.
Where She Is Now
Isabel describes Frankie as:
“The sat-nav that ensures you stay on the right road to your destination.”
She now runs Legacy Celebrant with clarity, confidence, and a proper strategy.
She’s no longer guessing, she’s executing a plan that works.
Her business is profitable, growing year-on-year, and already filling the calendar for 2026.
A business that was once on the edge of closure is now thriving with structure, accountability, and momentum.
